Kibble often gets a bad rap in the pet community, especially with the rise of raw and fresh food diets. But here's the truth: kibble isn’t inherently bad for dogs—it depends on the quality of the kibble, your dog’s specific needs, and how it fits into their overall diet.
Let’s unpack the reasons why kibble can be a safe, balanced, and convenient option.





Packed with Omega 3 and 6
fatty acids for inflammation
protection, alertness and optimal
functioning of joints, kidneys,
heart, and brain.
Contains 28% protein content
for muscle maintenance and
tissue repair.
Fortified with Vitamins A, D and
E for vision, coat health,
immunity, strong bones and
teeth.
The food texture promotes
dental health by reducing
plaque and tartar buildup.
Goodbye Dragon-breath!
The gentle oven-baking process
makes the food easier for your
dog to digest and improves gut
health.
Baked at lower temperatures to
retain the natural nutrients of
the ingredients, enhancing its
nutritional value.